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ARVC Business Forum

June 26th, 2009 · No Comments

Hi folks,

I was recently in Colorado at the ARVC Business forum meeting. We meet twice a year and make recommendations to the ARVC Board. We, as outside vendors, bring a different view to some of the issues facing ARVC. The ARVC board does not have to take our recommendations or indeed even respond to them however lots of ideas and policies we have suggested have gone on to be adopted by the board.

It is a very loose group of mostly vendors and corporate suppliers and it can be very informative. Recently the most interesting thing I took out of the meeting centered around the discussion of A Class motor homes. With 4 out of the top 5 A Class manufacturers no longer in business there was some discourse as to whether the A Class segment of RV’s would ever return. Is the A Class segment dead? And of so why? These are the reasons we discussed:

  • They are not on the top of the list environmentally. They are very large, use a lot of fuel and have a huge carbon footprint.
  • They take up a lot of square footage in campgrounds.
  • 30 amp used to be the standard but now 50 amp is and soon will be a 100 amp for some of these big machines. That is a lot of energy usage.
  • They are not easy to drive and maneuver.
  • In some cases people require off-season storage as the home owner as no room in the driveway. Whereas you can put a pop-up or tent in your garage.
  • Some municipalities do not allow driveway storage (could be said of all RV’s).
  • The society wide trend of stripping away the decadence in a time of recession, does not bode well with the A Class segment.
These are just a few of the things that were discussed. I personally do not think they will completely disappear as there is a market niche there. People love toys and A Class motohomes are one big toy. Also based on the length and width of some of the huge fifth wheels out there, they could also be included in this argument.
Now the question is, how does this affect the campground owners? How would we change our park layouts?
Too early to tell. At our park we are not making any changes based on the above discussion. However it is important to stay on top of the trends with an eye towards the future.
Also at the meeting we heard from a representative from REI. They are a huge camping coop retailer in the US. He shared with us that their tent sales have gone through the roof. So as a park owner that does interest me. Those people have to camp somehwere and with a lot of state park systems cutting back and closing parks, we see a real opportunity there. Maybe upgrade our tent sites, put them in better locations and maybe charge a bit more.
I like how the two discussions are diametrically opposed. Kind of reflects what is going on in societal terms. So that is it for now. All comments are welcome.
Peter

Tags: Business · Marketing

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