Campground Management Blog

Hi Folks,Just returned from 10 days on the road. Visited some family, went to head office, went to Morgan Management Head office and attended the NCA trade-show in Springfield Mass. Long road trip but I have a couple observations. The folks at Morgan Management are very good to us and have a good grasp of who they are and where they are going. They have strategy that is well though out and are implementing it on a daily basis. Chris Rhodes and myself attended the meeting and came away very impressed with Bob Moser and his staff. We visited their new call center which runs our Campground Manager Software® Central Reporting Module and were just in awe. Really well thought out IT plan for the parks and the call center. We are proud to say they are a customer.Chris and I then went and walked the trade-show floor for 2 days and I had a couple of observations.

1. I was impressed by the growth in Internet knowledge that the average campground owner now has. That works in our favor for our Bookyoursite.com interface as we are not promising them the moon as far as traffic is concerned. We will get them some traffic but they realize that most of the traffic will come from their own website. So they have to own their domain and be in control of their site. An absolute imperative. Unlike our competitors who promise million of visitors to their website portals and try to infer that you will gigantic traffic and business from those visits, we focus on the quantifiable business that can be measured from your own website. The camping public will go to the park’s page first before they book a site. We believe the portal strategy is dead. After all if you were going to go golfing this morning would you go to Golf.com? I don’t think so. You would search in Google for a course where you wanted to play and book from there. The same with campgrounds.
2. We have the greatest customer base in the world. Service service service is the key. It is so unheard of in today’s world that the value of service just keeps increasing.

So 10 days, 7 different hotels and home last Sunday. Feel like Willie Nelson. All for now, come back soon. Please feel free to post a comment:)